A mass consumption product with full expansion in the USA, which has chosen Walmart Supercenters as its partner. From BEYUP by GEOQ, we have worked with our technology on 199 establishments.
An audience and potential customer analysis was carried out based on buyer profiles in Spain, along with a study of shopping culture in Spanish and US supermarkets. Shopping habits in Walmart Supercenters and Spanish brands were compared. Audience segments were activated and traffic data was monitored. The campaign was optimised, prioritising product acquisition in stores for immediate returns and short-term sales, utilising detailed purchasing data provided by the client.
The advertising campaign has resulted in a 36% increase in the brand’s total sales at shops managed by BEYUP, compared with other shops. This is attributed to the prior market analysis and targeting of relevant audiences, as well as the strong performance of BEYUP’s trading team.
