We digitally mapped the 3,500 contracted muppis. We began observing the people impacted by the DOOH campaign through our GEOQ technology. We differentiated the muppis and the two creative assets. With the objective of reaching users who have seen the campaign up to 72 hours afterwards (3 days).
47% of users were exposed to the DOOH campaign whilst out and about; 41% were within the catchment area of their workplace; and 9% were within the catchment area of their home. The campaign achieved total coverage of 48% of the population that matched the campaign’s core target.
The combination of DOOH and digital RT has led to a 17% increase in visits.
