{"id":505,"date":"2024-04-23T13:55:03","date_gmt":"2024-04-23T13:55:03","guid":{"rendered":"https:\/\/beyup.es\/?post_type=proyectos&p=505"},"modified":"2024-04-24T08:06:56","modified_gmt":"2024-04-24T08:06:56","slug":"cerveza-producto-aspiracional","status":"publish","type":"proyectos","link":"https:\/\/beyup.es\/en\/proyectos\/cerveza-producto-aspiracional\/","title":{"rendered":"Impact of consumption in chiringuitos with our coverage campaign"},"content":{"rendered":"

Coverage campaign to measure traffic to 174 beach bars during the summer. We can observe weekend-oriented consumption, thanks to GEO - BEHAVIOUR data collection, taking into account that the analysis was carried out at the beginning of the summer season.<\/p>\n\n\n\n

With our coverage campaign, we analyzed traffic behaviour from mid-June to mid-July, and the results are incredible! We observed outstanding consumption on weekends, thanks to our GEO-HABITS data collection. We discovered that beer has become the aspirational product of the day. Our analysis reveals that peak consumption hours are between 11 AM and 1 PM, as well as between 6 PM and 8 PM.<\/p>\n\n\n\n

Our data suggests combined strategies of noticeable impacts followed by more subtle reminder impacts to avoid overwhelming the user.<\/p>","protected":false},"excerpt":{"rendered":"

Campa\u00f1a de cobertura para medir el tr\u00e1fico a 174 chiringuitos en verano. Podemos observar un consumo orientado al fin de semana, gracias a la recogida de datos de GEO \u2013 COMPORTAMIENTOS, teniendo en cuenta que se analiz\u00f3 a principio de la temporada de verano. Con nuestra campa\u00f1a de cobertura, hemos analizado el comportamiento del tr\u00e1fico […]<\/p>\n","protected":false},"featured_media":508,"template":"","meta":{"_acf_changed":true,"_links_to":"","_links_to_target":""},"categories":[],"tags":[37,38,39,40,41],"class_list":["post-505","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","tag-geo-habitos","tag-campana-de-cobertura","tag-cerveza","tag-impactos-notorios","tag-estrategias"],"acf":[],"yoast_head":"\nCampa\u00f1a de cobertura en chiringuitos - Beyup<\/title>\n<meta name=\"description\" content=\"Campa\u00f1a de cobertura en chiringuitos andaluces, donde nuestros datos sugieren estrategias combinadas de impactos notorios\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beyup.es\/en\/proyectos\/cerveza-producto-aspiracional\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a de cobertura en chiringuitos - 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