We digitally mapped the 3,500 contracted muppis. We began observing the people impacted by the DOOH campaign through our GEOQ technology. We differentiated the muppis and the two creative assets. With the objective of reaching users who have seen the campaign up to 72 hours afterwards (3 days).<\/p>\n\n\n\n
47% of users were exposed to the DOOH campaign whilst out and about; 41% were within the catchment area of their workplace; and 9% were within the catchment area of their home. The campaign achieved total coverage of 48% of the population that matched the campaign\u2019s core target.<\/p>\n\n\n\n
The combination of DOOH and digital RT has led to a 17% increase in visits.<\/p>","protected":false},"excerpt":{"rendered":"
Balizamos digitalmente los 3.500 mupis contratados. Empezamos a observar las personas que son impactadas con la campa\u00f1a de DOOH a trav\u00e9s de nuestra tecnolog\u00eda GEOQ. Diferenciamos los mupis y las dos creatividades. Con el objetivo de impactar a los usuarios que han visto la campa\u00f1a hasta 72 horas despu\u00e9s (3 d\u00edas). El 47% de los […]<\/p>\n","protected":false},"featured_media":509,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"categories":[],"tags":[42,43,45,47,48,49],"class_list":["post-507","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","tag-etnografia","tag-geohabitos","tag-dooh","tag-geocomportamientos","tag-tecnologia-geoq","tag-core-target"],"acf":[],"yoast_head":"\n