Coverage campaign to measure traffic to 174 beach bars during the summer. We can observe weekend-oriented consumption, thanks to GEO - BEHAVIOUR data collection, taking into account that the analysis was carried out at the beginning of the summer season.
With our coverage campaign, we analyzed traffic behaviour from mid-June to mid-July, and the results are incredible! We observed outstanding consumption on weekends, thanks to our GEO-HABITS data collection. We discovered that beer has become the aspirational product of the day. Our analysis reveals that peak consumption hours are between 11 AM and 1 PM, as well as between 6 PM and 8 PM.
Our data suggests combined strategies of noticeable impacts followed by more subtle reminder impacts to avoid overwhelming the user.
